Attentive

Attentive is a holistic AI marketing automation platform built for 1:1 conversations between brands and their customers across SMS, email and more. Here, I ran product design & ux research with a team of 40 as their VP of Design.

Phone showing a Bonni Beauty SMS conversation recommending skincare products, over a pink and yellow collage

From customer insights to better products

We dove deep into shopper psyche to understand what truly motivates shoppers, then turned those insights into product decisions, experiences and measurable outcomes.

Customer journey: shopper, inquiry, right message, right channel, right time, right product

type your way to an omni-channel campaign

A look at how Attentive helps brands plan, create and send coordinated campaigns across SMS, email, RCS and more — with personalized content powered by AI.

FWIW: Our premise of prompting to produce a multi-channel journey outcome existed pre-chatGPT

Attentive campaign builder creating a Black Friday campaign across SMS, email and push

From campaigns to conversations

We expanded beyond SMS into a multi-channel platform with AI-powered personalization, experimentation and integrations — helping brands build deeper, more valuable customer relationships.

AI conversation recommending running shoes in size 6, beside a sneaker collage

Product in motion

I produced a brand film showcasing how Attentive helps businesses create more personal, meaningful customer experiences.

Impact

Led AI product strategy, shaping a 3+ year roadmap through product discovery and UX research.

3+ YEAR

ROADMAP

Led AI product discovery and supporting research.

1 → 8

PRODUCTS
Scaled across platform

3 → 20+

COUNTRIES
Global expansion