01
I came in to build a combined product design and product marketing practice so Coastal could tell a more credible, future-facing partner-banking story.
02
Making banking infrastructure understandable required translating a technical and traditionally boring category into something clearer, more useful, and more relevant to fintech partners.
From complexity
To clarity
For fintech partners
03
The work required understanding the services, workflows, compliance, and regulatory constraints involved in supporting major fintech partners like Robinhood, Dave, and OnePay, and turning that complexity into product priorities.
04
The proof-of-concept created a shared environment for the bank, partner fintechs, regulators, and third-party service providers to collaborate on launch readiness and ongoing operations.
Bank
Core systems, compliance, risk
Fintech Partners
Products, integrations, customer experience
Regulators
Oversight, approvals, ongoing monitoring
Service Providers
KYC, fraud, core infrastructure, other services