today
After nearly four years at Attentive, building and leading at scale, I’m on the lookout for my next adventure. I thrive at the intersection of innovation and purpose—where real problems demand bold solutions, not just the illusion of one. I’m not here to color inside the lines; I want to transcend traditional roles, break down silos, and drive meaningful change. If you're building something ambitious and need someone who thinks like a founder, operates like a strategist, and leads like a boss—let’s talk.
Most recently at Attentive, I incubated new products, and drove market expansion by collaborating with cross-functional teams to define roadmaps, prioritize features, and identify new opportunities while developing strategy frameworks that boosted revenue and engagement by more than 100%.
Led Al innovation, spearheading product discovery, and UX research to realign the company vision and 3+ year roadmap, incorporating LLMs and AI-powered solutions like ScaleAI and automated copy generation, improving customer retention, conversions, and having legitimate $$$ business impact.
a chronology
“Al is often the person focused on where Attentive should move strategically, inviting others into that vision and actively seeking feedback to improve continually. One of the most admirable qualities she possesses is that ego and politics do not motivate her. Her focus remains steadfast on what is best for the team and the company, which is both refreshing and inspiring. She does not operate as a distant, people manager, but someone who leads a team and also is actively contributing “on the ground.”
“She’s completely changed my perspective on what good design is and should be.”
2021
Definery team acquired by attentive.com
Transformed design at Attentive - scaled team growth restructured the org with a hybrid functional-matrix model, launched a scalable design system, and introduced JTBD-driven research and design quality measurement to align product and user needs.
2016
Founded & operated definery.io, a boutique design firm partnering closely with companies like Meta, Epic Games, PayPal, and JPMC.
Designed and launched commercial banking platforms, corporate learning systems, and consumer web/mobile apps for startups and Fortune 500s alike.
Drove $100M+ in funding by shaping vision, roadmap, and product strategy for multiple startups with nothing but concepts, prototypes, and bad-ass pitch decks.
Pioneered industry-changing fintech innovations, including research that helped shape the PayPal Stablecoin (PYUSD).
“Just hire them. Whatever you need to get done, Almitra and the folks at Definery have ‘been there, done that, and wrote the book.’ There’s nothing they can’t do and nothing I wouldn’t trust them with.”
First Republic Bank
~~
PayPal
~~
JPMC
~~
Salesforce
~~
META
~~
EPIC Games
~~
BBVA
~~
Lively HSA
~~
East West Bank
~~
Instarem
~~
Samsung USA
~~
Fictiv
~~
Harvard Business Publishing
~~
Bill.com
~~
Affirm
~~
Dialpad
~~
ZeroHash -
~~
First Republic Bank ~~ PayPal ~~ JPMC ~~ Salesforce ~~ META ~~ EPIC Games ~~ BBVA ~~ Lively HSA ~~ East West Bank ~~ Instarem ~~ Samsung USA ~~ Fictiv ~~ Harvard Business Publishing ~~ Bill.com ~~ Affirm ~~ Dialpad ~~ ZeroHash - ~~
2014 and in the before times…
A long, long time ago…. I played a pivotal role in shaping the design strategy, product innovation, and operational excellence across multiple organizations. At BBVA, I led and operationalized design practices for a globally distributed team of 300+ designers across 13 countries, and spearheaded venture creation efforts that delivered six fully functional proofs of concept in just six months—including business banking and cross-border remittance solutions.
Before that, as Head of Production & Operations at Spring Studio, I drove business and partnership growth, helping position the firm for acquisition while leading engagements with top financial institutions like Charles Schwab, FICO, Walmart, Intuit, and American Express.
And, even longer ago as a petulant child, I learned everything I knew from the best Don Drapers of our time. At several digital ad agencies across the country, I expanded several agency offerings by integrating UX and product management practices, leading ‘dev’ teams, and managing large-scale digital initiatives for major brands.
